Course curriculum
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1
3 tips for getting started
- 3 tips for getting started
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2
Module 1: Email Marketing Fundamentals
- Certification for Email Marketing EBOOK
- Introduction video
- Email Marketing Terms
- Advantages of Email Marketing
- Email Marketing Goals
- What is Email Deliverability?
- What do you need from an Email Marketing Software?
- Is Email Marketing right for me?
- Quiz (Module 1)
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3
Module 2: Introduction to Sendinblue
- Introduction video
- How to create an account with Sendinblue
- How to add contacts in Sendinblue
- How to create a campaign in Sendinblue
- How to create a sender in Sendinblue
- Sendinblue Pricing Plans
- Overview of the Sendinblue apps
- Quiz (Module 2)
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4
Module 3: Data Protection in Email Marketing
- Introduction video
- General Information on Data Protection
- What is the EU GDPR?
- How to Follow GDPR Requirements in Your Email Marketing
- Data Privacy at Sendinblue
- Quiz (Module 3)
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5
Module 4: Managing Contacts & Segmentation in Email Marketing
- Introduction video
- Contact Management in Sendinblue
- Engaged & Unengaged Contacts in Sendinblue
- Validated and Flagged Contacts in Sendinblue
- Blacklisted Contacts in Sendinblue
- How to Manage Lists in Sendinblue
- Segmentation in Email Marketing
- Segmentation & Filters in Sendinblue
- How to Create Customized Contact Attributes in Sendinblue
- Lead Scoring in Email Marketing
- How to Set Up Lead Scoring in Sendinblue
- Quiz (Module 4)
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6
Module 5: Growing Your Subscriber List
- Introduction video
- Designing Your Signup Form
- Signup Form Positioning
- More Tricks to Grow Your Email Contact List
- Creating a double opt-in email with Sendinblue
- Creating a signup form with Sendinblue
- Extra Tip: Welcome Email
- Creating a Welcome Workflow in Sendinblue
- How to gather more data from your recipients
- Creating a Profile Update Form with Sendinblue
- The Ideal Unsubscribe Process
- Creating an Unsubscribe Form with Sendinblue
- Quiz (Module 5)
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7
Module 6: Campaigns & Reporting in Email Marketing
- Introduction video
- Choosing Your Email Design
- Overview of the Campaign Setup
- How to Use the Drag & Drop Editor (Older Edition) in Sendinblue
- Overview of the New Sendinblue Drag & Drop Editor
- How to Add and Edit a Text in the Sendinblue Drag & Drop Editor
- How to Add and Edit an Image in the Sendinblue Drag & Drop Editor
- How to Customize CTA Buttons in the Sendinblue Drag & Drop Editor
- How to Add and Edit a Divider in the Sendinblue Drag & Drop Editor
- How to Add and Edit Social Media Icons in the Sendinblue Drag & Drop Editor
- How to Add and Edit an HTML Element in the Sendinblue Drag & Drop Editor
- How to Add a Personalized Salutation in the Sendinblue Drag & Drop Editor
- How to Edit the Mobile Responsive Design in the Sendinblue Drag & Drop Editor
- How to Send a Test & Set Up a Test List in Sendinblue
- Email Checklist: Before Hitting Send
- Email Marketing KPI Benchmarks
- How to Analyze a Campaign Report in Sendinblue
- Quiz (Module 6)
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8
Module 7: Boosting Your Email Marketing KPIs
- Introduction video
- The Email Marketing Conversion Funnel
- Optimizing Your Delivery Rate
- How to get a dedicated IP at Sendinblue
- Optimizing Your Open Rate
- Optimizing Your Click Rate
- Optimizing Your Unsubscribe Rate
- Quiz (Module 7)
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9
Module 8: A/B Testing in Email Marketing
- Introduction video
- Benefits of A/B Testing in Email Marketing
- Elements to Test at a Glance
- Setting Up Your A/B Test Strategy
- Some Real World Examples
- Creating an A/B Test with Sendinblue
- Quiz (Module 8)
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10
Exam
- Study Guide
- Exam