Course curriculum

  • 1
    Module 1: Email Marketing Fundamentals
    • Introduction video
    • Email Marketing Terms
    • Advantages of Email Marketing
    • Email Marketing Goals
    • What is Email Deliverability?
    • What do you need from an Email Marketing Software?
    • Is Email Marketing right for me?
    • Quiz (Module 1)
  • 2
    Module 2: Introduction to Sendinblue
    • Introduction video
    • How to create an account with Sendinblue
    • How to add contacts in Sendinblue
    • How to create a campaign in Sendinblue
    • How to create a sender in Sendinblue
    • Sendinblue Pricing Plans
    • Overview of the Sendinblue apps
    • Quiz (Module 2)
  • 3
    Module 3: Data Protection in Email Marketing
    • Introduction video
    • General Information on Data Protection
    • What is the EU GDPR?
    • How to Follow GDPR Requirements in Your Email Marketing
    • Data Privacy at Sendinblue
    • Quiz (Module 3)
  • 4
    Module 4: Managing Contacts & Segmentation in Email Marketing
    • Introduction video
    • Contact Management in Sendinblue
    • Engaged & Unengaged Contacts in Sendinblue
    • Validated and Flagged Contacts in Sendinblue
    • Blacklisted Contacts in Sendinblue
    • How to Manage Lists in Sendinblue
    • Segmentation in Email Marketing
    • Segmentation & Filters in Sendinblue
    • How to Create Customized Contact Attributes in Sendinblue
    • Lead Scoring in Email Marketing
    • How to Set Up Lead Scoring in Sendinblue
    • Quiz (Module 4)
  • 5
    Module 5: Growing Your Subscriber List
    • Introduction video
    • Designing Your Signup Form
    • Signup Form Positioning
    • More Tricks to Grow Your Email Contact List
    • Creating a double opt-in email with Sendinblue
    • Creating a signup form with Sendinblue
    • Extra Tip: Welcome Email
    • Creating a Welcome Workflow in Sendinblue
    • How to gather more data from your recipients
    • Creating a Profile Update Form with Sendinblue
    • The Ideal Unsubscribe Process
    • Creating an Unsubscribe Form with Sendinblue
    • Quiz (Module 5)
  • 6
    Module 6: Campaigns & Reporting in Email Marketing
    • Introduction video
    • Choosing Your Email Design
    • Overview of the Campaign Setup
    • How to Use the Drag & Drop Editor (Older Edition) in Sendinblue
    • Overview of the New Sendinblue Drag & Drop Editor
    • How to Add and Edit a Text in the Sendinblue Drag & Drop Editor
    • How to Add and Edit an Image in the Sendinblue Drag & Drop Editor
    • How to Customize CTA Buttons in the Sendinblue Drag & Drop Editor
    • How to Add and Edit a Divider in the Sendinblue Drag & Drop Editor
    • How to Add and Edit Social Media Icons in the Sendinblue Drag & Drop Editor
    • How to Add and Edit an HTML Element in the Sendinblue Drag & Drop Editor
    • How to Add a Personalized Salutation in the Sendinblue Drag & Drop Editor
    • How to Edit the Mobile Responsive Design in the Sendinblue Drag & Drop Editor
    • How to Send a Test & Set Up a Test List in Sendinblue
    • Email Checklist: Before Hitting Send
    • Email Marketing KPI Benchmarks
    • How to Analyze a Campaign Report in Sendinblue
    • Quiz (Module 6)
  • 7
    Module 7: Boosting Your Email Marketing KPIs
    • Introduction video
    • The Email Marketing Conversion Funnel
    • Optimizing Your Delivery Rate
    • How to get a dedicated IP in Sendinblue
    • Optimizing Your Open Rate
    • Optimizing Your Click Rate
    • Optimizing Your Unsubscribe Rate
    • Quiz (Module 7)
  • 8
    Module 8: A/B Testing in Email Marketing
    • Introduction video
    • Benefits of A/B Testing in Email Marketing
    • Elements to Test at a Glance
    • Setting Up Your A/B Test Strategy
    • Some Real World Examples
    • Creating an A/B Test with Sendinblue
    • Quiz (Module 8)
  • 9
    Exam
    • Exam