Sendinblue Academy
Automation Tutorial

Create an abandoned cart workflow

In this tutorial divided into two 10-minute videos, learn how to set up an abandoned cart workflow with the Sendinblue Automation interface. Also discover a number of hints and tips for getting the most out of your workflow!
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Accessibility

24/7

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Level

Beginner/Intermediate

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Price

Free

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Time

20 minutes

What is an abandoned cart workflow?

With an abandoned cart reminder workflow which targets customers who have left a product in their shopping cart, you can encourage them to finalize their purchase. You just have to send them a customized email with details of the articles in their cart and a link they can use to finalize their purchase.

Advantages

Improve your conversion rates:
50 to 75% of people do not complete their order process. However, on average, 44% reminder emails are opened, 12% are clicked on and 30% of clicks result in a purchase.

    Boost your revenue:
    By sending an abandoned cart reminder email, you encourage your undecided contacts to complete the purchase.