Sendinblue Academy
Automation Tutorial

Create a lead scoring campaign scenario

In this tutorial divided into two 5-minute videos, learn how to set up a lead scoring workflow with the Sendinblue Automation interface. Also discover a number of hints and tips for getting the most out of your workflow!
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Accessibility

24/7

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Level

Intermediate/advanced

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Price

Free

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Time

10 minutes

What is a lead scoring workflow?

Lead scoring consists in assigning a "score" to each of your contacts which reflects their conversion potential and their level of interest in your company. This score can be used to qualify prospects for marketing messages or sales actions.

Advantages

Qualify your leads:
Assigning scores to your prospects allows you to assess their conversion potential more easily and customise your communications.

Increase your productivity:
You will avoid wasting time and energy with prospects not interested in your content and your offers.

    Improve the match between sales and marketing:
    Marketing staff and sales reps will use the same terms to qualify leads and will progress towards their common goal together: the company's revenue.