Sendinblue Academy
Automation Tutorial

Create a birthday campaign scenario

In this tutorial divided into two 5-minute videos, learn how to set up an anniversary workflow with the Sendinblue Automation interface. Also discover a number of hints and tips for getting the most out of your workflow!
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Accessibility

24/7

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Level

Beginner/Intermediate

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Price

Free

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Time

10 minutes

What is a birthday workflow?

A birthday scenario is a series of emails triggered by a contact's birthday, account creation date, etc. These emails have a positive effect on customer loyalty if the content is highly personalized.

Advantages

Open and click rates higher than for normal emails:
On average, open rate up to 15% more and click rate up to 3% more.

    Increase in customer loyalty:
    Customers feel valued when a personalized email is sent to them and does not contain a standard discount.

    Boost your revenue:

If an anniversary gift/discount is offered and used by the customer.

No seasonality:
Seasonality will not affect your anniversary emails because you can send this campaign all year round.